{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://weareavp.aviaryplatform.com/iiif/sb3ws8j12r/manifest","type":"Manifest","label":{"en":["AVP Tips to Manage Your DAM Expectations"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/007/original/avp-logo-login_2x.png?1692278773","metadata":[{"label":{"en":["5. Publisher"]},"value":{"en":["AVP"]}},{"label":{"en":["4. Rights Statement"]},"value":{"en":["\u003cp\u003eCopyright AVP, 2020\u003c/p\u003e"]}},{"label":{"en":["Date"]},"value":{"en":["2020-04-09 (issued)"]}},{"label":{"en":["Agent"]},"value":{"en":["Kara Van Malssen, AVP Managing Director, Consulting (Speaker)"," Kerri Willette, AVP Senior Consultant (Speaker)"]}},{"label":{"en":["Description"]},"value":{"en":["\u003cp\u003e\u003cspan\u003e\u003cspan\u003eAVP DAM System Specialists Kara Van Malssen and Kerri Willette talk through tips on how to manage expectations during a DAMS launch. The tips are from a recent AVP blog post \u003cem\u003e\u003ca href=\"https://blog.weareavp.com/manage-your-dam-expectations\"\u003eManage Your DAM Expectations\u003c/a\u003e \u003c/em\u003eand based on Van Malssen’s white paper \u003c/span\u003e\u003ca href=\"https://blog.weareavp.com/e2t/c/*W6_66q-8Y4T3bW4N9JfN5D5gyB0/*W3ZtsKT1DpmDLW7_CgwH2ZLLL90/5/f18dQhb0Sq5M8Y9-RWN4TcyY4HbqG6W1yfnKS1PV54SW7nV4hL1vkZ1yW7zMvZ12Wthc4W2RgsvH2NB2NVW1LlgCp2MkDs0W7Tzx9G7v4gYMW2NFBF31Mmc8WW1G7TgP2TfqJjW1Cr8kh2JD7lyW7nY0142NkkvJW2Nzd9r2Sw2bYW2Vvdh_1HltsQW2VtC3z7t5r0hW4gYYBK2RgTGRN1Y-52d63mBQW1nbj7V3VphTSW2mDj1Q6Gj8TSW6bVy-525cnVbW7NrMZs3ndms4W6gYtp796dt4SW4r1QtR3X0f-4W5-MqpJ56sy_8W2NhXH12v825SW5mFkCM9dPvqDW2qQnf713frC6W82tmYf1Bm0_fW1gt1yZ4PvSr-W77t36-1TW4y-W5lBkcH4QY7fWW1TLsZZ6zfL37N5llkQL6Yj0dW4PQqdb2S9VWNVwpGPx4fdlB8W83BNyt1FjRKfN4lBZ6FZ_kGbW1NFfl48P4D7mW514xN05shg0pW27BFLj1HWmK0W5mRgWy23Z058W7PVlYG86Lvg4W7CPrLC62qK2wW2fLG7v1VzycHN4rHWJTZpcmqV9ZLg72NHK4l111\"\u003eScenario Planning for a Successful DAM Journey\u003c/a\u003e\u003c/span\u003e\u003c/p\u003e"]}},{"label":{"en":["Keyword"]},"value":{"en":["DAM","DAMS","digital asset management","Henry Stewart","Journal of Digital Media Management"]}},{"label":{"en":["Duration"]},"value":{"en":["00:09:26"]}}],"summary":{"en":["\u003cp\u003e\u003cspan style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\"\u003e\u003cspan style=\"background-color: #ffffff;\"\u003eAVP DAM System Specialists Kara Van Malssen and Kerri Willette talk through tips on how to manage expectations during a DAMS launch. The tips are from a recent AVP blog post \u003cem\u003e\u003ca href=\"https://blog.weareavp.com/manage-your-dam-expectations\" target=\"_blank\" rel=\"noopener\"\u003eManage Your DAM Expectations\u003c/a\u003e\u0026nbsp;\u003c/em\u003eand based on Van Malssen\u0026rsquo;s white paper \u003c/span\u003e\u003ca style=\"color: #00a4bd; background-color: #ffffff; font-style: italic;\" href=\"https://blog.weareavp.com/e2t/c/*W6_66q-8Y4T3bW4N9JfN5D5gyB0/*W3ZtsKT1DpmDLW7_CgwH2ZLLL90/5/f18dQhb0Sq5M8Y9-RWN4TcyY4HbqG6W1yfnKS1PV54SW7nV4hL1vkZ1yW7zMvZ12Wthc4W2RgsvH2NB2NVW1LlgCp2MkDs0W7Tzx9G7v4gYMW2NFBF31Mmc8WW1G7TgP2TfqJjW1Cr8kh2JD7lyW7nY0142NkkvJW2Nzd9r2Sw2bYW2Vvdh_1HltsQW2VtC3z7t5r0hW4gYYBK2RgTGRN1Y-52d63mBQW1nbj7V3VphTSW2mDj1Q6Gj8TSW6bVy-525cnVbW7NrMZs3ndms4W6gYtp796dt4SW4r1QtR3X0f-4W5-MqpJ56sy_8W2NhXH12v825SW5mFkCM9dPvqDW2qQnf713frC6W82tmYf1Bm0_fW1gt1yZ4PvSr-W77t36-1TW4y-W5lBkcH4QY7fWW1TLsZZ6zfL37N5llkQL6Yj0dW4PQqdb2S9VWNVwpGPx4fdlB8W83BNyt1FjRKfN4lBZ6FZ_kGbW1NFfl48P4D7mW514xN05shg0pW27BFLj1HWmK0W5mRgWy23Z058W7PVlYG86Lvg4W7CPrLC62qK2wW2fLG7v1VzycHN4rHWJTZpcmqV9ZLg72NHK4l111\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https://www.google.com/url?q=https://blog.weareavp.com/e2t/c/*W6_66q-8Y4T3bW4N9JfN5D5gyB0/*W3ZtsKT1DpmDLW7_CgwH2ZLLL90/5/f18dQhb0Sq5M8Y9-RWN4TcyY4HbqG6W1yfnKS1PV54SW7nV4hL1vkZ1yW7zMvZ12Wthc4W2RgsvH2NB2NVW1LlgCp2MkDs0W7Tzx9G7v4gYMW2NFBF31Mmc8WW1G7TgP2TfqJjW1Cr8kh2JD7lyW7nY0142NkkvJW2Nzd9r2Sw2bYW2Vvdh_1HltsQW2VtC3z7t5r0hW4gYYBK2RgTGRN1Y-52d63mBQW1nbj7V3VphTSW2mDj1Q6Gj8TSW6bVy-525cnVbW7NrMZs3ndms4W6gYtp796dt4SW4r1QtR3X0f-4W5-MqpJ56sy_8W2NhXH12v825SW5mFkCM9dPvqDW2qQnf713frC6W82tmYf1Bm0_fW1gt1yZ4PvSr-W77t36-1TW4y-W5lBkcH4QY7fWW1TLsZZ6zfL37N5llkQL6Yj0dW4PQqdb2S9VWNVwpGPx4fdlB8W83BNyt1FjRKfN4lBZ6FZ_kGbW1NFfl48P4D7mW514xN05shg0pW27BFLj1HWmK0W5mRgWy23Z058W7PVlYG86Lvg4W7CPrLC62qK2wW2fLG7v1VzycHN4rHWJTZpcmqV9ZLg72NHK4l111\u0026amp;source=gmail\u0026amp;ust=1588777876064000\u0026amp;usg=AFQjCNHl3lfzwWnjcOVj_M1dqy48Hsuwaw\"\u003eScenario Planning for a Successful DAM Journey\u003c/a\u003e\u003c/span\u003e\u003c/p\u003e"]},"requiredStatement":{"label":{"en":["Attribution"]},"value":{"en":["\u003cp\u003eCopyright AVP, 2020\u003c/p\u003e"]}},"provider":[{"id":"https://weareavp.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["AVP"]},"homepage":[{"id":"https://weareavp.aviaryplatform.com/","type":"Text","label":{"en":["AVP"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/007/original/avp-logo-login_2x.png?1692278773","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/076/220/small/Screen_Shot_2020-04-09_at_12.08.26_PM.png?1586441330","type":"Image","format":"image/png"}],"items":[{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220","type":"Canvas","label":{"en":["Media File 1 of 1 - AVP_DAM_EXP_final.mp4"]},"duration":566.67733,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/076/220/small/Screen_Shot_2020-04-09_at_12.08.26_PM.png?1586441330","type":"Image","format":"image/png"}],"items":[{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/content/1","type":"AnnotationPage","items":[{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-weareavp.s3.wasabisys.com/collection_resource_files/resource_files/000/076/220/original/AVP_DAM_EXP_final.mp4?1713852474","type":"Video","format":"video/mp4","duration":566.67733,"width":640,"height":360},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220","metadata":[]}]}],"annotations":[{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998","type":"AnnotationPage","label":{"en":["English Transcript [Transcript]"]},"items":[{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e We're here today, we're going to talk about some things that were inspired by the article that you wrote for Henry Stewart's publication, the Journal of Digital Media Management.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=5.94,15.15"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e It was Volume 7. That article subsequently evolved into a blog post that I know you wrote after relocating. And the blog post is called Manage Your DAM Expectations or How Getting a DAMS is Like Buying and Owning a Home.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=15.31,30.959"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e All right. So tip one: there is usually a good reason for doing it.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=31.5,35.249"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Yeah, so we had an opportunity in another city. My husband got a job offer. So, within five months, we had sold a house, moved, bought a house, moved again. It was quite a lot.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=35.84,48.24"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e So what are some of the good reasons that you've heard from organizations who are looking to move to, or switch, or get a new DAM system for the first time?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=48.84,58.619"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Yeah, so it usually falls into a few different buckets. Like a lot of times it's around pain points that they're having. So it might be things like, you know, staff trying to find images or videos and they're rummaging through Dropbox and Google Drive and email and hard drives and who knows where, trying to find what they're looking for, and it takes forever and they don't find it. And so centralizing the assets is one good reason. Another one we see a lot is maybe misuse of assets where you've got people putting images on social media that they might, shouldn't be using, or on the website that they don't have permission to use for that purpose. And so trying to kind of get some control around the usage of the assets is another reason we see a lot. And then another reason might just be to kind of open up like a new treasure trove of assets that was previously sort of hidden, like maybe you digitized a whole bunch of stuff and you want to make that available. So that's another good reason.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=60.03,122.55"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e So the next tip in your post, you have to decide what you will need.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=122.82,126.909"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e How do you feel like organizations can answer the question of what they need in a DAM system?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=127.35,132.599"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e You've got to figure out what those three to five, or four to six, key differentiator things are. The real deal breakers. And one of those is always going to be the budget. But the other things are unique to you. Maybe it's technical things like you need to host this on premise, or you need to host it in your own Amazon Web Services account. Or maybe you want the vendor to host it for you. So those those might be some of those considerations. Or maybe they're things like format requirements, like you want specific support for InDesign files, for instance.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=132.87,160.751"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Right.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=171.52,172.52"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Maybe it's functional things like you really need full text search of documents. Like that's critical. So you don't want to look at systems that don't have that. That's one of your dealbreakers, things like that. So you've got to kind of figure out what are those top fives that you really need to have in the DAM and you can use that to sort of narrow down the candidate solutions. And then when you start to evaluate those, you can really look for the kind of nuanced differences between them and how they actually help you achieve the goals that you have in mind.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=172.59,204.84"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e That makes sense.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=205.68,206.68"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e So tip three in your blog post talks about making a plan and clearly scoping what you call a minimum viable product or MVP version of what you need. And you would do that before implementing a DAMS. We all know that moving requires a lot of planning, but what are some areas you've seen organizations that you've worked with most often not plan well for implementing a DAM.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=207.76,233.055"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e There's a big difference here between moving a house and moving into a DAM. You kind of know what's involved in that moving house situation. You know, it's gonna be like a lot of packing and organizing and then unpacking and organizing. But with a DAM, a lot of people haven't really done this before. So it's a little murky. Like, what are the things you need to do? So what we see is, I think three things, that people, where they might go wrong here. So one is they're not allocating enough resources internally to the implementation and the migration. And, you know, it's probably going to be like one person's full time job for a while, so it's just something to keep in mind. Another is just not really planning around major migrations. If you've got a lot of data to move from one system to another or from maybe ten systems or ten different data stores to another, it's just that's a lot of work. It takes time and planning. And then the last one is getting overly ambitious, maybe not realizing that you're doing it, but, you know, trying to kind of do everything before you go live. And maybe that's including like custom integrations, maybe custom development on top of the out of the box features of the system. It's like if you got a contractor and, you know, you decided to gut renovate the house before you moved in, you better expect that's going to take you some time. So you're not getting in that house really anytime soon. But this is an organization. There's politics, there's budget, there's like, you know, expectations. And if the thing drags on for too long before it gets launched, that can really damage the reputation of this program. It can kind of lose political will. So it's important to kind of scope something that's realistic to just get it off the ground and get those core features working really well. So things like just making the search work, the browse work, making sure the assets are well organized, making sure they're well described and tagged, that people can easily access them when they should and they can't access them when they shouldn't. So roll out those key features, get it in the hands of people who are going to give you really good feedback and going to start working with it and then you can get those additional things over time.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=234.04,374.82"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Great. Tip four. Maintenance enhancement and repairs come with the territory.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=375.28,381.07"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e So, Kara, I happen to know that you recently discovered a gas leak in your new house. And luckily, you were able to get it repaired really quickly. But it definitely, I think, brings home your point about allocating resources for future maintenance and how that relates to homebuying for sure.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=382.22,400.45"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e So, how does that relate to your experiences helping organizations deploy their DAM systems?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=400.84,406.029"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Yeah, it's like with the house, you know, you've kind of got a gamut of, kind of, home maintenance and repair and improvement that you're you're doing. Like you're you're going to be cleaning every day, tidying it up, cleaning, cleaning the kitchen, and you're going to be repairing those things that break and then you're gonna be making improvements over time. It's really the same thing with the DAM. You've got to have, kind of, somebody in there who's just making sure everything's tidy and neat so that the thing continues to work well for the users. You have to make sure that there's some ownership and oversight of the DAM from the very beginning, especially in those critical first few months after lunch. And then over time, you might find you even need more resources there than you thought you would, because maybe it becomes really successful. And that's great, but you're going to need to through a bit more manpower at it to make sure it continues to succeed.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=407.23,459.519"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Right. Don't go it alone.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=460.66,463.419"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e What kind of experts, when it comes to DAM systems, what kind of expert help might be useful?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=464.65,470.23"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Yeah. So, it's like, if you're getting a house, you know, you're going to get a realtor, you're gonna need a lawyer to help with the closing. You're going to probably have a home inspector come and check it out before you buy it. Some of those things you might take on yourself, but sometimes you're going to work with others. And it's sort of the same thing with a DAM. A lot of people, I think, just figure, like I can do this, let's do this. But if you've never had any experience implementing a DAM and you kind of don't know what that path forward looks like or what the expectations might be or where you might run into problems, it can be really hard. And if you are doing things like in a custom integration with other applications, you might need people like developers, you know, if you're really going to be promoting this widely, too, if you have a lot of users you're trying to get it to adopt it. You might need like communications folks maybe within your organization to kind of help socialize it and promote it. And also, you know, organizations like ours, AVP. So we are experienced in this. We have a lot of expertise in things like metadata, taxonomy, search and navigation, asset organization, management, best practices and things like that. So we've been down this road before. So we can also help you kind of manage your expectations a little bit and try to get to as much of a painless launch as possible.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=471.5,550.83"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Well, thanks, Kara. This was really great. It was nice talking to you.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=551.07,554.409"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8998/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Yeah. Thanks, Kerri. Appreciate it.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=554.78,556.419"}]},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546","type":"AnnotationPage","label":{"en":["Transcripción en Español [Transcript]"]},"items":[{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Estamos aquí hoy para hablar de algunas cosas que se inspiraron en el artículo que escribiste para la publicación de Henry Stewart, la Revista de Gestión de Medios Digitales.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=6.18,10.023"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Era el Volumen 7.  Ese artículo posteriormente evolucionó a un blog que sé que escribiste luego, despúes de mudarte. Y el blog se llama \"Gestione sus expectativas DAM\"  o \"La manera en la cual el sistema DAM es usado para comprar y administrar una casa\"","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=15.316,20.818"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e  Muy bien. Entonces, Tip uno. Normalmente hay una buena razón  para hacerlo.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=31.5,33.285"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Si, tuvimos una oportunidad en otra ciudad. Mi esposo recibió una oferta de trabajo. Entonces, al cabo de cinco meses, habiamos  vendido una casa, nos habiamos mudado, comprado una casa, y nos mudamos de nuevo. Fue bastante.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=35.843,47.012"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Entonces, ¿Cuáles son algunas de las buenas razones que has escuchado de las organizaciones que buscan mudarse, o cambiar or adquirir un sistema DAM por primera vez?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=49.349,58.619"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Si,  normalmente caen en cuatro diferentes categorias.  Como muchas veces, se basan en los puntos críticos que tienen.  Así que pueden ser cosas como, ya sabes,  el personal tratando de encontrar imágenes o videos y estan húrgando en Dropbox y Google Drive y el correo electrónico y los discos duros y quién sabe a dónde, tratando de encontrar lo que están buscando, y toma una eternidad y no lo encuentran.  Así que centralizar los activos es una buena razón.  Otra cosa que vemos mucho es tal vez el mal uso de los activos, donde tienes a personas subiendo imágenes  en redes sociales que no deberian usar, o en la página web para la cual no tienen los permisos de uso con ese fin. Así que tratar de tener algún tipo de control sobre el uso de los activos es otra razón que vemos mucho. Y luego otra razón podría ser abrir un nuevo tesoro de activos que antes estaban ocultos, como tal vez digitalizaste un montón de cosas y quieres que estén disponibles. Esa es otra buena razón.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=60.127,90.121"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Entonces.. el próximo tip en tu post: tienes que decidir qué necesitarás.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=123.36,125.082"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e ¿Cómo crees que las organizaciones pueden responder a la pregunta de qué necesitan en un sistema DAM?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=127.59,129.9"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Tienes que averiguar cúales son esos tres a cinco, o cuatro a seis, o cuatro a seis, cosas diferenciadoras claves. Los verdaderos puntos innegociables. Y uno de ellos siempre será el presupuesto. Pero, las otras cosas son únicas para ti. Tal vez son cosas técnicas como que necesitas alojar esto en el local, o necesitas alojarlo en tu propia cuenta de Amazon Web Services. O tal vez quieres que el proveedor lo aloje por ti. Así que estas podrían ser algunas de las considerasiones. O tal vez son cosas como los requisitos de formato, como que quieres soporte específico para los archivos de InDesign, por dar un ejemplo.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=133.02,171.258"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Bien.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=171.52,172.52"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Tal vez son cosas funcionales como que realmente necesitas una búsqueda de texto completo de los documentos. Eso es algo cirtico. No querrás ver sistemas que no lo tengan.  Ese es uno de tus puntos innegociables, cosas como esa. Así que tienes que averiguar cúales son esos cinco  primeros que necesitas tener en el DAM  y puedes usarlos para reducir la soluciones potenciales. Y luego, cuando empieces a evaluarlas, podrás buscar el tipo de diferencias de matices entre ellas y cómo te ayudan a conseguir los objetivos que tienes en mente.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=172.86,185.905"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Eso tiene sentido.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=205.98,206.98"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Entonces, el tercer tip en tu blog se refiere a hacer un plan y de definir claramente el alcance de lo que llamas un producto mínimo viable o una versión MVP de lo que se necesita. Y lo harías antes de implementar un sistema DAMS. Todos sabemos que la mudanza requiere mucha planificación, pero ¿Cúales son algunas áreas en las que has visto que las organizaciones con las que has trabajado más a menudo no planifican bien la implementación de la DAM?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=208.09,233.055"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Hay una gran diferencia entre mudarse a una casa y mudarse a una DAM. Tú sabes lo que implica esa situación de mudarse de casa. Será como empacar y organizar y luego desempacar y organizar. Pero con una DAM, mucha gente no ha hecho esto antes. Es un poco turbio. Como, ¿Cúales son las cosas que necesitas hacer?  Así que lo que vemos es, son tres cosas, en las que a la gente le puede ir mal. Uno de ellas es que no están asignado suficientes recursos internamente para la implementación y la migración. Y sabés, probablemente será como el trabajo a tiempo completo de una persona por un tiempo, así que es algo a tener en cuenta. Otra cosa es no planificar realmente en torno a las grandes migraciones. Si tienes muchos datos que mover de un sistema a otro o de diez siestemas o de diez almacenes de datos diferentes a otros, es simplemente  un montón de trabajo. Lleva tiempo y planficación. Y luego el último se esta volviendo demasiado ambicioso, tal vez sin darte cuenta de que lo estás haciendo, pero, ya sabes, tratando de hacer todo antes de salir al aire. Y tal vez eso incluye integraciones personalizadas, tal vez el desarrollo personalizado sobre las características preestablecidas del sistema. Es como si tuvieras un contratista y decidieras remodelar la casa antes de mudarte. Lo mejor es que asumas que eso te llevará algún tiempo. Así que realmente no vas a vivir en esa casa muy pronto. Pero esto es una organización. Hay política, hay presupuesto, hay, como ya sabes, expectativas. Y si la cosa se prolonga demasiado tiempo antes de ser lanzada, eso puede dañar la reputación de este programa. Puede perder la voluntad política. Es importante que se piense en algo realista para que despegue y que esas características esenciales funcionen muy bien. Cosas como hacer que la búsqueda funcione, que la navegación funcione, que los archivos estén bien organizados, bien descritos y etiquetados, que las personas puedan acceder a ellos cuando deban y que no puedan hacerlo cuando no deban. Así que, despliega esas características clave, ponlo en manos de gente que te dará muy buena retroalimentaión y que se pondrá a trabajar en ello y después podrás obtener esas cosas adicionales con el tiempo.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=234.24,280.86"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Genial. Tip cuatro. La mejora en el mantenimiento y las reparaciones vienen con el territorio.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=375.28,378.587"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Kara, sé que recientemente descubriste una fuga de gas en tu casa nueva. Y afortunadamente, fuiste capaz de repararla rápidamente. Pero definitivamente creo, que eso te hace pensar en la asignación de recursos para el mantenimiento futuro y cómo eso se relaciona con la compra de una casa. .","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=382.22,400.45"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Entonces, ¿Cómo se relaciona eso con su experiencia ayudando a las organizaciones  a desplegar sus sistemas DAM?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=400.907,403.448"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Sí, es como con la casa. Hay un conjunto de cosas como el mantenimiento y refacciones y mejoras que estás haciendo. Estarás limpiando todos los días, acomodando, ordenando, limpiando la cocina, estarás reparando esas cosas que se rompen y también harás mejoras con el tiempo. En realidad es lo mismo con la DAM. Debes tener alguien que se asegure de que todo esté ordenado y limpio para que la cosa siga funcionando bien para los usuarios. Tienes que asegurarte de que haya una propiedad y supervisión de la DAM desde el principio, especialmente en esos primeros meses críticos, que son como despues de la hora del almuerzo. Y luego con el tiempo puede que descubras que necesitas más recursos de los que pensabas, porque tal vez se convierta en un verdadero éxito. Y eso es maravilloso pero vas a necesitar un poco más de mano de obra para asegurar que siga teniendo éxito.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=407.35,425.872"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Bien. No lo hagas solo.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=460.89,461.89"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e ¿Qué clase de expertos, en lo que se refiera a los sistemas DAM, qué clase de ayuda experta podría ser útil?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=464.83,467.287"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Sí. Así como con la compra de la casa, ya sabes, vas a contratar un agente inmobiliario, vas a necesitar un abogado que te ayude con el cierre. Probablemente habrá un inspector que la revise antes de que la compres. Algunas de esas cosas las puedes hacer tú mismo pero a veces tendrás que trabajar con otros. Y es casi lo mismo con la DAM. Mucha gente, creo, solo piensa en que como puede hacer algunas cosas entonces también hará las otras. Pero si nunca has tenido experiencia implementando una DAM y no sabes cómo es el camino a seguir, cuáles serían las expectativas o dónde podría haber problemas, puede ser muy difícil. Y si estás haciendo cosas como una integración personalizada con otras aplicaciones, puede que necesites gente como los desarrolladores, sabes, si realmente vas a promocionar esto ampliamente, también si tienes muchos usuarios que estás intentando que lo adopten. Podrías necesitar gente de comunicaciones dentro de tu organización para ayudarte a socializarlo y promocionarlo.Y también, como ya sabes, están organizaciones como la nuestra, AVP. Somos expertos en esto. Tenemos mucha experiencia en cosas como metadatos, taxonomía, búqueda y navegación, organización de activos, administración, mejores prácticas y más. Hemos transitado este camino antes. Así que también podemos ayudar a manejar mejor las expectativas y tratar de lograr un lanzamiento lo más idóneo posible.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=471.67,501.28"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Bueno, Gracias, Kara. Esto fue realmente genial. Fue un placer hablar contigo.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=551.219,553.402"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9546/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Si, Kerri. Te lo agradezco.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=555.01,555.745"}]},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997","type":"AnnotationPage","label":{"en":["English Captions [Transcript]"]},"items":[{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We're here today, we're going to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=5.94,7.109"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"talk about some","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=7.11,8.11"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"things that were inspired by the","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=9.03,10.319"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"article that you wrote for Henry","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=10.32,12.119"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Stewart's publication, the Journal","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=12.12,13.679"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of Digital Media Management.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=13.68,15.15"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It was Volume 7.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=15.31,16.549"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/54","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That article subsequently evolved","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=16.65,18.539"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/55","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"into a blog post","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=18.54,20.43"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/56","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that I know you wrote after","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=20.88,22.679"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"relocating.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=22.77,23.91"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the blog post is called Manage","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=24.0,25.499"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/59","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your DAM Expectations","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=25.5,26.969"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/60","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or How Getting a DAMS is 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So tip one:","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=31.5,32.95"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there is usually a good reason for","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=33.42,34.799"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"doing 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So it's a","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=251.02,252.098"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"little murky.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=252.85,253.729"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Like, what are the things you need","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=253.73,254.659"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to do? 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So, it's like, if you're","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=471.5,472.589"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/315","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"getting a house, you know, you're","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=472.59,473.629"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"going to get a realtor, you're gonna","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=473.76,475.13"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"need a lawyer to help with the","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=475.17,476.309"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/318","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"closing. 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So we've been down this road","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=541.92,543.599"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/356","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"before. So we can also help you kind","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=543.6,545.399"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of manage your expectations a little","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=545.4,546.779"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"bit and try to get to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=546.78,548.629"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as much of a painless launch as","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=548.64,550.159"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"possible.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=550.38,551.069"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, thanks, Kara.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=551.07,552.07"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This was really great.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=552.14,553.14"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It was nice talking to you.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=553.25,554.409"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah. Thanks, Kerri.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=554.78,555.779"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Appreciate it.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=555.78,556.419"}]},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/8997/annotation/366","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/008/997/original/AVP_DAM_EXP_final.vtt?1586441072","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/008/997/original/AVP_DAM_EXP_final.vtt?1586441072"}]},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543","type":"AnnotationPage","label":{"en":["Subtítulos en Español [Transcript]"]},"items":[{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/367","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Estamos aquí hoy para hablar de algunas cosas que se inspiraron","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=5.0,10.638"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/368","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e en el artículo que escribiste para la publicación de Henry Stewart,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=10.639,12.34"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/369","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e la Revista de Gestión de Medios Digitales.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=0.0,0.0"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/370","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e El Volumen 7.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=14.325,16.549"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/371","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Ese artículo luego evolucionó en un blog que escribiste","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=16.55,21.209"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e despúes de mudarte.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=18.21,23.911"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/373","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Y el blog se llama \"Maneje sus expectativas sobre DAM\"  o","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=23.917,27.529"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/374","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e \"Cómo es que un sistema DAM se parece a comprar y administrar una casa\"","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=27.537,31.16"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/375","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e  Muy bien. Entonces, Tip 1:","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=31.161,33.757"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/376","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Usualmente hay una buena razón para hacerlo.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=33.806,35.806"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/377","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Sí, tuvimos una oportunidad en otra 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extenuante.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=47.72,48.139"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/382","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Entonces, ¿Cuáles son algunas buenas razones","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=48.962,52.663"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/383","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e que has escuchado de organizaciones que buscan cambiarse","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=52.675,55.344"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/384","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e o adquirir un sistema DAM por primera vez?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=55.345,59.954"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/385","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Sí, usualmente se pueden agrupar en categorias.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=60.441,62.016"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/386","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Muchas veces se origina en los problemas específicos que tienen,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=62.017,66.235"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/387","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Así que pueden ser cosas como, ya sabes, personal tratando de encontrar","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=66.236,69.769"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/388","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e imágenes o videos y estan hurgando en Dropbox, Google Drive,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=69.77,73.45"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/389","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e email y los discos duros están quién sabe dónde,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=73.451,77.11"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/390","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e tratando de encontrar lo que están buscando,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=77.111,78.623"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/391","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e y toma una eternidad y no lo encuentran.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=78.624,81.023"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/392","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Así que centralizar los archivos es una muy buena razón.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=81.73,85.969"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/393","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Otra cosa que vemos mucho es el uso inadecuado de los archivos,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=86.13,88.621"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/394","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e donde personas suben imágenes en redes sociales","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=88.622,93.197"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/395","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e que no deberian usar, o en la página web","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=93.198,96.878"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/396","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e sin tener los permisos de uso para ese fin.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=96.879,100.538"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/397","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Así que tratar de tener algún tipo de control sobre el uso","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=100.879,105.538"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/398","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e de los activos es otra razón que vemos mucho.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=105.539,108.135"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/399","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Y luego otra razón es abrir un nuevo tesoro de activos que antes estaban ocultos,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=108.136,116.774"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/400","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e tal vez digitalizaste un montón de cosas y quieres que estén disponibles.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=116.775,120.308"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/401","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Esa es otra buena razón.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=120.309,122.254"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/402","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e El próximo tip en tu post: tienes que definir lo que necesitarás.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=123.36,126.082"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/403","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e ¿Cómo crees que las organizaciones pueden responder a la pregunta","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=126.083,130.784"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/404","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e de qué es lo que necesitan en un sistema DAM?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=130.791,132.791"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/405","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Tienes que definir cúales son esos tres a cinco, o cuatro a seis, o","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=132.792,136.409"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/406","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e cuatro a seis diferenciadores. Los aspectos no negociables.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=136.41,141.964"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/407","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Y uno de ellos siempre será el presupuesto. Pero,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=141.965,145.561"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/408","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e las otras cosas son únicas para ti. Tal vez son cosas técnicas","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=145.562,150.137"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/409","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e como que necesitas hosting local, o necesitas hosting","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=150.138,157.734"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/410","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e en tu propia cuenta de Amazon Web Services. O tal vez quieres que el proveedor te de hosting.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=157.735,161.331"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/411","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Así que estas podrían ser algunas de las consideraciones.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=161.332,164.991"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/412","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e O tal vez son cosas como los requisitos de formatos,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=164.992,168.588"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/413","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e por ejemplo soporte específico para archivos de InDesign.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=168.462,172.462"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/414","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Tal vez son cosas funcionales como que realmente necesitas","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=172.521,176.18"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/415","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e búsqueda de texto completo en documentos.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=176.181,179.105"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/416","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Que eso sea algo crítico. No querrás ver sistemas que no lo tengan","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=179.106,182.744"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/417","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e si ese es uno de tus puntos no negociables. Cosas como esas.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=182.802,185.978"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/418","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Así que tienes que averiguar cúales son esas cinco prioridades","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=185.979,189.491"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/419","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e necesitas tener en el DAM  y puedes usarlos para reducir las opciones del mercado.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=189.492,194.13"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/420","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Y luego, cuando empieces a evaluarlas, podrás buscar","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=194.131,197.832"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/421","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e el tipo de diferencias y los matices entre ellas","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=197.833,201.471"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/422","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e y cómo te ayudarían a conseguir los objetivos que tienes en mente.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=201.472,205.27"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/423","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Eso tiene sentido.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=205.98,207.98"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/424","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Entonces, el tercer tip en tu blog se refiere a hacer un plan","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=207.981,211.556"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/425","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e y de definir claramente el alcance de lo que llamas un producto mínimo viable (MVP)","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=211.557,216.258"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/426","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e o una versión MVP de lo que necesitas.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=216.259,218.288"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/427","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Y lo harías antes de implementar un sistema DAM.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=218.71,221.802"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/428","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Todos sabemos que la mudanza requiere mucha planificación, pero,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=221.803,224.071"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/429","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e ¿Cúales son algunas áreas en las que las organizaciones con las que has trabajado","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=224.072,229.794"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/430","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e tienen dificultades para planificar bien la implementación de un DAM?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=229.795,233.433"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/431","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Hay una gran diferencia entre mudarse a una casa y mudarse a una DAM.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=233.841,238.521"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/432","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Tú sabes lo que implica mudarse de casa.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=238.522,242.202"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/433","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Será empacar y organizar y luego desempacar y organizar.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=242.203,247.652"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/434","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Pero con una DAM, mucha gente no ha hecho esto antes, es terreno desconocido.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=247.66,253.862"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/435","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Por ejemplo, ¿Cúales son las cosas que necesitas hacer?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=253.73,255.906"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/436","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Así que lo que vemos son tres áreas en las que puede ir mal.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=255.907,261.566"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/437","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Uno de ellas es que no están asignado suficientes recursos internamente","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=261.567,264.882"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/438","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e para la implementación y la migración.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=264.982,268.982"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/439","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Y probablemente será como el trabajo a tiempo completo","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=268.983,271.579"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/440","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e de una persona por un tiempo, así que es algo a tener en cuenta.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=271.58,274.281"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/441","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Otro problema es no planificar en torno a migraciones grandes.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=274.282,279.983"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/442","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Si tienes muchos datos que mover de un sistema a otro o de diez siestemas","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=279.984,285.538"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/443","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e o de diez sistemas de almacenamiento diferentes a otros,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=285.539,288.114"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/444","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e es un montón de trabajo. Lleva tiempo y planficación.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=288.115,291.816"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/445","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e El último problems es volverse ambicioso, tal vez sin darte cuenta de que lo estás haciendo,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=291.817,297.476"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/446","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e pero, ya sabes, tratando de hacer todo antes del lanzamiento.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=297.477,304.157"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/447","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Y tal vez eso incluye integraciones personalizadas,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=304.158,308.649"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/448","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e o desarrollo personalizado además de lo que ya incluye el sistema.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=308.65,312.309"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/449","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Es como si tuvieras un contratista y decidieras remodelar la casa antes de mudarte.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=312.31,319.969"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/450","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Lo mejor es que asumas que eso te llevará algún tiempo.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=319.97,321.65"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/451","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e No vas a poder vivir en esa casa muy pronto.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=321.651,323.184"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/452","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Pero esto es una organización... hay políticas, hay presupuesto, hay expectativas.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=323.185,329.697"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/453","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Y si el proyecto se prolonga demasiado tiempo antes de ser lanzado,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=329.698,334.294"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/454","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e eso puede dañar la reputación del programa, puede generar pérdida de la voluntad política...","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=334.295,340.975"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/455","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e entonces es importante que se piense en algo realista para que despegue","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=340.976,346.656"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/456","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e y que esas características esenciales funcionen muy bien.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=346.657,349.337"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/457","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Cosas como hacer que la búsqueda funcione, que la navegación funcione,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=349.338,353.018"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/458","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e que los archivos estén bien organizados, bien descritos y etiquetados,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=353.019,357.657"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/459","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e que las personas puedan acceder a ellos cuando deban y que no puedan hacerlo cuando no deban.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=357.658,364.254"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/460","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Así que, implementa esas características clave, pónlo en manos de gente","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=364.255,368.935"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/461","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e  que te dará muy buena retroalimentaión y que se pondrá a utilizarlo","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=368.936,372.595"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/462","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e y después podrás obtener esas cosas adicionales con el tiempo.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=372.596,375.255"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/463","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Genial.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=375.28,376.059"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/464","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Tip cuatro.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=376.06,377.06"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/465","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e La mejora en el mantenimiento y las reparaciones vienen con el territorio.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=377.061,380.552"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/466","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Kara, sé que recientemente descubriste una fuga de gas en tu casa nueva.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=380.553,387.239"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/467","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Y afortunadamente, fuiste capaz de repararla rápidamente.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=387.24,390.731"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/468","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Pero definitivamente creo, que eso te hace pensar en la asignación de recursos","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=390.732,395.454"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/469","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e para el mantenimiento futuro y cómo eso se relaciona con la compra de una casa.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=395.455,400.177"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/470","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Entonces, ¿Cómo se relaciona eso con tu experiencia ayudando","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=400.907,403.482"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/471","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e a organizaciones a implementar sus sistemas DAM?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=403.483,406.617"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/472","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Sí, es como con una casa. Hay un conjunto de cosas como el mantenimiento","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=407.618,412.319"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/473","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e y refacciones y mejoras que estás haciendo. Limpiarás todos los días,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=412.32,417.937"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/474","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e acomodando, ordenando, limpiando la cocina, rapararás las cosas que se rompen","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=417.938,422.618"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/475","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e y también harás mejoras con el tiempo. En realidad es lo mismo con un DAM.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=422.619,426.32"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/476","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Debes tener alguien que se asegure de que todo esté ordenado","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=426.321,432.001"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/477","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e y limpio para que la cosa siga funcionando bien para los usuarios.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=432.002,435.535"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/478","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Tienes que asegurarte de que haya un encargado y supervisión del DAM","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=435.536,440.195"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/479","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e desde el principio, especialmente en esos primeros meses críticos después del lanzamiento,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=440.196,445.75"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/480","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Y luego con el tiempo puede que descubras","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=445.751,447.389"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/481","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e  que necesitas más recursos de los que pensabas,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=447.39,450.902"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/482","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e porque tal vez se convierta en un verdadero éxito.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=450.903,453.52"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/483","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Y eso es maravilloso pero vas a necesitar un poco más de mano de obra","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=453.521,457.054"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/484","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e para asegurar que siga teniendo éxito.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=457.055,459.916"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/485","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Bien.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=459.89,461.89"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/486","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e No lo hagas solo.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=460.89,463.89"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/487","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e ¿Qué clase de expertos, en lo que se refiera a los sistemas DAM,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=463.891,467.508"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/488","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e qué clase de ayuda experta podría ser útil?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=467.953,470.961"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/489","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Sí. Así como con la compra de la casa vas a contratar un agente inmobiliario,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=470.962,475.537"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/490","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e vas a necesitar un abogado que te ayude con el cierre.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=475.538,476.113"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/491","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Probablemente habrá un inspector que la revise antes de que la compres.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=476.114,481.752"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/492","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Algunas de esas cosas las puedes hacer tú mismo pero a veces","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=481.753,484.37"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/493","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e tendrás que trabajar con otros. Y es casi lo mismo con un DAM.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=484.371,487.967"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/494","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Mucha gente piensa \"yo puedo hacer esto, lo haré yo mismo\"","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=487.968,492.627"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/495","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Pero si nunca has tenido experiencia implementando un DAM","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=492.628,495.056"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/496","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e y no sabes cómo es el camino a seguir,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=495.057,498.632"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/497","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e cuáles serían las expectativas o dónde podría haber problemas, puede ser muy difícil.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=498.633,503.25"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/498","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Y si estás haciendo cosas como una integración personalizada con otras aplicaciones,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=503.251,508.952"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/499","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e puede que necesites gente como programadores,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=508.953,510.612"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/500","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e o si realmente vas a promocionar esto ampliamente,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=510.613,513.314"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/501","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e o si tienes muchos usuarios que estás intentando que lo adopten,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=513.315,518.953"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/502","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e necesitarás gente de comunicaciones de tu organización para ayudarte","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=518.954,522.487"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/503","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e a socializarlo y promocionarlo. Y también,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=522.488,527.916"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/504","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e están organizaciones como la nuestra, AVP. Somos expertos en esto.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=527.917,531.513"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/505","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Tenemos mucha experiencia en cosas como metadatos, taxonomía, búqueda y navegación,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=531.514,537.005"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/506","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e organización de archivos, administración, y mejores prácticas.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=537.006,542.686"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/507","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Hemos transitado este camino antes. Así que también podemos ayudar","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=542.687,545.388"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/508","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e a manejar mejor las expectativas y tratar de lograr","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=545.389,548.048"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/509","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e un lanzamiento lo más fluido posible.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=548.049,550.532"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/510","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Bueno, Gracias, Kara. Esto fue realmente genial.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=551.219,553.139"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/511","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kerri:\u003c/strong\u003e Fue un placer hablar contigo.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=553.25,554.25"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/512","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Kara:\u003c/strong\u003e Si, Kerri. Te lo agradezco.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220#t=555.01,556.745"}]},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543","type":"AnnotationPage","label":{"en":["Spanish, Castilian [Transcript]"]},"items":[{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/18780/file/76220/transcript/9543/annotation/513","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/009/543/original/export_transcript_1588364836.webvtt?1588538589","format":"text/vtt","language":"es"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/009/543/original/export_transcript_1588364836.webvtt?1588538589"}]}]}]}