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a","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=119.177,120.978"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"representation of","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=120.978,123.181"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how a DAM is 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So this tries","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=168.726,170.695"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/90","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to give you the full picture","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=170.695,172.563"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the those 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all","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=184.175,185.877"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/98","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organizations, this model, or is","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=185.877,187.745"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/99","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it only work for 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size?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=190.948,192.149"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or can smaller organizations","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=192.149,194.185"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"also use this model?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=194.185,195.319"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who does it work for?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=195.319,196.854"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think this model really works 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management","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=200.157,201.926"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"operation.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=201.926,202.994"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/109","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think the critical factor 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you","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=214.071,215.94"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/116","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"know, handful of dozens or hundreds","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=215.94,218.276"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of digital assets that you're","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=218.276,219.777"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"managing, this is probably going to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=219.777,221.646"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"be a little bit overkill.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=221.646,223.047"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But when you're really running","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=223.047,224.615"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a full-scale operation 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enterprise-","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=228.819,230.688"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"scale solution or even kind","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=230.688,232.523"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of in a large division or workgroup","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=232.523,234.392"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"setting, that's when this starts","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=234.392,236.36"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to become really applicable.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=236.36,237.461"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, some smaller organizations have","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=237.461,239.397"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"extremely large collections of","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=239.397,241.165"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"digital assets.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=241.165,242.066"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I would say just because 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this.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=245.269,246.137"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is still really useful because","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=246.137,248.372"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"orchestrating and managing all","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=248.372,250.207"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of those assets, stewarding them over time","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=250.207,253.21"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":",and ensuring they deliver ongoing value is really 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just","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=259.517,261.319"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as much as it is for large","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=261.319,262.753"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"enterprises.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=262.753,263.821"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You use the term DAM","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=263.821,265.957"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the piece and Operational Model","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=265.957,267.458"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for DAM Success.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=267.458,268.392"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I'm just curious to know if","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=268.392,269.527"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people who have a MAM, a PAM","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=269.527,271.495"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or maybe a digital preservation","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=271.495,272.863"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"solution, should they read that","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=272.863,274.398"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as this not being for them, or is","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=274.398,275.933"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"anything notably different about","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=275.933,277.835"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a DAM versus these other types of","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=277.835,279.303"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"systems that also manage or work","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=279.303,281.405"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with digital assets?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=281.405,282.907"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We use the word DAM","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=282.907,285.242"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or Digital Asset Management broadly","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=285.242,287.612"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at AVP.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=287.612,288.412"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So when we say DAM","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=288.412,290.247"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or Digital Asset Management, we're","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=290.247,291.582"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"really talking about any of the","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=291.582,293.351"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"types of systems,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=293.351,295.686"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tools, programs that are used to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=295.686,298.155"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"help manage some kinds of digital","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=298.155,300.257"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"files that have value","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=300.257,302.226"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the organization","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=302.226,304.562"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"over time, essentially.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=304.562,305.963"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that could be a DAM, a MAM, a","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=305.963,307.765"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"PAM, Digital","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=307.765,309.734"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Preservation System, anything","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=309.734,311.869"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like that. So no, we're definitely","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=311.869,313.704"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"not exclusive when we say DAM,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=313.704,315.573"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and we define","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=315.573,317.441"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"DAM very broadly.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=317.441,319.276"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we tend to use the phrase","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=319.276,320.678"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Digital Asset Management\" without","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=320.678,322.813"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"using the acronym to encompass","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=322.813,324.915"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"all of those aspects.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=324.915,327.184"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So why should leadership at","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=327.184,329.086"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"an organization, look","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=329.086,330.921"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at this model and care about","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=330.921,333.024"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and maybe invest in getting the","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=333.024,334.792"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"model right?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=334.792,336.927"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Digital asset management is often","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=336.927,338.863"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"seen as a technology initiative,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=338.863,341.365"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and there is a misconception","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=341.365,343.367"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at play sometimes that","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=343.367,345.336"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you just get the right tool","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=345.336,347.171"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and turn it on, you're","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=347.171,349.006"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"good to go.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=349.006,349.907"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Maybe just some data migration to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=349.907,351.509"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"get the assets in there and","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=351.509,352.843"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"metadata, but after 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lot","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=360.785,362.82"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of other enterprise tools.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=362.82,365.222"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so it's unique","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=365.222,367.458"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in a lot of ways to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=367.458,369.326"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"manage a digital asset management","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=369.326,371.262"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"system and to build","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=371.262,373.097"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a program around it that's going to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=373.097,374.765"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"allow it to be sustainable","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=374.765,376.634"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and deliver value to the","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=376.634,378.102"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organization.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=378.102,379.036"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It is not","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=379.036,379.57"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a plug-and-play type of thing, unfortunately, for better or for worse.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=379.57,383.207"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we have to think about what has to go 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technology","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=391.749,393.651"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"investment, which is often not","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=393.651,395.252"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"insignificant.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=395.252,397.288"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I guess maybe flipping 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what","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=400.424,402.059"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are the holistic costs,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=402.059,404.462"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"holistic meaning not just financial,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=404.462,406.063"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but what are the holistic costs","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=406.063,408.766"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"associated with getting DAM","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=408.766,410.835"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"implementation wrong, not following","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=410.835,412.803"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this model or being 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management","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=420.01,421.212"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"implementation wrong.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=421.212,422.413"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So there's","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=422.413,424.482"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/227","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"typically a large upfront cost","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=424.482,426.584"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/228","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that goes into procuring","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=426.584,428.886"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/229","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and getting that initial","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=428.886,430.521"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"implementation off the ground,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=430.521,432.957"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"getting it configured, installed,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=432.957,434.625"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and all of the setup costs that go","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=434.625,436.36"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"along with that.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=436.36,437.161"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So there's real financial costs.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=437.161,438.929"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A lot of resources go into that","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=438.929,440.698"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"services, tools, technology,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=440.698,443.267"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and a lot of people's time.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=443.267,445.636"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But when it doesn't go well","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=445.636,448.072"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"beyond that, there are really","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=448.072,449.94"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"goodwill 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of","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=453.177,455.079"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"stakeholder buy-in","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=455.079,457.114"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and anticipation that 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And when it goes","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=461.152,463.187"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"dramatically wrong, those people","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=463.187,465.089"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are going to lose trust and","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=465.089,466.19"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"confidence in your ability to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=466.19,468.292"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"do anything like this again in the","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=468.292,469.627"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"future. And the other thing is","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=469.627,471.929"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the DAM was selected and implemented","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=471.929,474.298"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to solve some existing problem,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=474.298,477.001"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and without it being successfully","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=477.001,479.17"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"implemented, maintained,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=479.17,481.539"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and operated, then you're going to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=481.539,483.44"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"be falling back on the status quo.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=483.44,485.209"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that status quo was","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=485.209,487.344"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"not satisfactory, to begin","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=487.344,489.346"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with. 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mitigate.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=531.288,533.624"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/282","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You center your model around","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=533.624,534.992"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/283","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"purpose, I think is 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of","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=540.698,542.099"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/288","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people will go right to purpose.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=542.099,544.268"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/289","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I'd love to hear just a 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And that is the core kind of","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=569.36,571.228"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kernel of the purpose.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=571.228,573.03"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/306","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But there's a little more to it 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But that's another","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=929.419,930.887"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/499","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"topic.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=930.887,933.257"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/500","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, that's a good segue way into","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=933.257,934.558"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/501","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the next question.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=934.558,935.459"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/502","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That is, the next section in this","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=935.459,936.86"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/503","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"piece is governance.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=936.86,938.362"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/504","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And from what I've seen, my personal","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=938.362,940.764"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/505","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"experience has been that governance","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=940.764,942.666"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/506","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is often maybe the biggest","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=942.666,945.602"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/507","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pitfall that organizations run into","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=945.602,948.605"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/508","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that leads to a threat","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=948.605,950.574"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/509","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the success of their DAM","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=950.574,951.975"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/510","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"programs. And I'm wondering if you","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=951.975,953.21"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/511","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"could tell us.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=953.21,956.046"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/512","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What does governance","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=956.046,957.914"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/513","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"look like when it's robust","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=957.914,960.083"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/514","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and really well done compared","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=960.083,962.319"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/515","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to what is what is governance look","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=962.319,964.021"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/516","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like when it's, you know, lacking","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=964.021,965.589"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/517","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and maybe a threat","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=965.589,967.524"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/518","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to success?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=967.524,969.993"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/519","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When we think of governance in this","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=969.993,971.261"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/520","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"model, we're thinking of four","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=971.261,972.496"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/521","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"different aspects.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=972.496,973.83"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/522","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"First is decision-making.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=973.83,975.966"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/523","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The second is roles and","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=975.966,977.301"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/524","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"responsibilities.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=977.301,978.669"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/525","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Very closely tied, but slightly","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=978.669,980.237"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/526","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"different.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=980.237,981.204"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/527","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The third is policies, and the","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=981.204,982.873"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/528","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"fourth is standards.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=982.873,984.141"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/529","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so all of these things are kind","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=984.141,985.609"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/530","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of rules of.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=985.609,987.411"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/531","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, let's start over.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=987.411,988.445"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/532","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sorry.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=988.445,989.279"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/533","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You know, what I wrote in the actual","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=989.279,990.847"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/534","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"piece is different than what I'm","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=990.847,992.149"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/535","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"saying right now.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=992.149,993.016"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/536","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it is really like there's","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=993.016,994.851"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/537","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some disconnect there.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=994.851,996.486"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/538","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I'm going to.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=996.486,998.155"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/539","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, you don't necessarily to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=998.155,999.589"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/540","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"answer this question, you don't","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=999.589,1000.624"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/541","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"necessarily need to describe what it","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1000.624,1002.292"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/542","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1002.292,1003.06"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/543","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1003.06,1004.461"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/544","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Just what are the I like laying","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1004.461,1006.363"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/545","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"out the pieces and saying where it","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1006.363,1007.798"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/546","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"goes wrong, which try it's like","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1007.798,1009.433"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/547","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"cascading.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1009.433,1010.767"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/548","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's what makes sense.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1010.767,1012.302"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/549","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah, well, let me rephrase a little","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1012.302,1013.837"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/550","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"bit.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1013.837,1014.938"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/551","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1014.938,1016.039"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/552","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1016.039,1019.843"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/553","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Governance in this model","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1019.843,1022.312"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/554","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"administrative area","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1022.312,1024.214"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/555","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1024.214,1031.254"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/556","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In this model, governance touches","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1031.254,1033.156"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/557","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on a few different aspects.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1033.156,1035.225"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/558","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Some of those are 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So you'll use all of","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1352.475,1354.377"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/727","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that great stuff that you did during","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1354.377,1356.012"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/728","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the selection process and kind","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1356.012,1357.847"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/729","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of dive a little deeper with that.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1357.847,1359.449"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/730","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it gives you the framework to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1359.449,1361.284"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/731","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"start from, but you'll","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1361.284,1363.319"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/732","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"quickly realize that there will","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1363.319,1365.155"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/733","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"be gaps. 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So one is,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1557.046,1559.482"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/848","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how-to","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1559.482,1561.084"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/849","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"guides, how to get","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1561.084,1563.052"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/850","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"data in, how to tag things","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1563.052,1564.687"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/851","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"appropriately, how to...","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1564.687,1567.49"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/852","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so a lot of that is your back","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1567.49,1568.825"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/853","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"end users. 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Sometimes it's a written,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1584.974,1587.01"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/863","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"step-by-step how-to guide for your","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=1587.01,1589.345"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/864","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"back-end 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So we're using this","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=2125.748,2127.55"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/1162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"every day with our clients.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=2127.55,2129.585"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/1163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And as we do that, we find","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=2129.585,2131.554"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/1164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"things that we might need to tweak","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=2131.554,2132.988"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/1165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or expand on or","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=2132.988,2135.024"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/1166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"improve how we're communicating with","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602#t=2135.024,2136.792"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/86298/file/174602/transcript/41701/annotation/1167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"around it. 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