{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://weareavp.aviaryplatform.com/iiif/2804x5632r/manifest","type":"Manifest","label":{"en":["Manage Your DAM Expectations"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/007/original/avp-logo-login_2x.png?1692278773","metadata":[{"label":{"en":["Date"]},"value":{"en":["2024-07-25"]}},{"label":{"en":["Agent"]},"value":{"en":["Chris Lacinak (Host)","Kerri Willette (Interviewer)","Kara Van Malssen 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[Transcript]"]},"items":[{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Hello, welcome to DAM Right.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=0.001,2.12"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm your host, Chris Lacinak.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=2.12,4.36"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Today, we're gonna try something a little different.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=4.36,6.46"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We're gonna do a short episode","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=6.46,7.76"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's about 10 minutes instead of 60 to 90,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=7.76,10.32"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I'd love to know how you feel about it.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=10.32,12.2"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let me know at damright@weareavp.com.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=12.2,16.48"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Today's episode is an interview with Kara Van Malssen,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=16.48,19.32"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who you know if you're a listener of the show.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=19.32,21.76"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If not, I'll say quickly that Kara is a Partner","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=21.76,24.08"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and Managing Director at AVP,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=24.08,25.96"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a thought leader in the DAMosphere,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=25.96,27.88"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and an all-around wonderful person.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=27.88,30.12"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The interviewer is former AVP Senior Consultant,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=30.12,32.92"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kerri Willette.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=32.92,34.2"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Since doing this interview, Kerri has moved on","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=34.2,36.26"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and is now doing awesome work, no doubt, at Dropbox.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=36.26,39.8"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kerri is a super talent and pure delight of a human being.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=39.8,43.86"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Since we're keeping this short,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=43.86,45.12"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'll just quickly say that I really love","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=45.12,47.1"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how Kara makes the analogy between DAM implementation","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=47.1,50.0"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and moving into a new home.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=50.0,52.06"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She grounds the topic of DAM implementation,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=52.06,54.2"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"making it both fun and relatable.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=54.2,56.34"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I know you'll enjoy it.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=56.34,57.84"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Speaking of which, please go like, follow, or subscribe","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=57.84,61.16"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on your platform of choice.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=61.16,63.08"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And remember, DAM right,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=63.08,65.44"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because it's too important to get wrong.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=65.44,67.72"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kerri Willette: We're here today, we're gonna talk about","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=67.72,72.08"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some things that were inspired by the article","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=72.08,74.04"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you wrote for Henry Stewart's publication","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=74.04,76.4"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the Journal of Digital Media Management,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=76.4,78.48"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think it was volume seven.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=78.48,79.92"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That article subsequently evolved into a blog post","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=79.92,84.16"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that I know you wrote after relocating.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=84.16,87.26"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the blog post is called \"Manage Your DAM Expectations.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=87.26,90.7"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or How Getting a DAM is Like Buying and Owning a Home.\"","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=90.7,94.76"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"All right, so tip one,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=94.76,96.74"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there's usually a good reason for doing it.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=96.74,99.14"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, so we had an opportunity in another city,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=99.14,103.1"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"my husband got a job offer.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=103.1,104.74"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So within five months, we had sold a house,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=104.74,108.42"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"moved, bought a house, and moved again.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=108.42,110.86"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It was quite a lot.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=110.86,112.14"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kerri Willette: So what are some of the good reasons","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=112.14,116.26"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you've heard from organizations","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=116.26,117.76"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who are looking to move to or switch","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=117.76,120.14"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or get a new DAM system for the first time?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=120.14,122.3"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, so it usually falls into a few different buckets.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=122.3,126.3"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Like a lot of times it's around pain points","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=126.3,128.78"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that they're having.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=128.78,129.62"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it might be things like,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=129.62,132.22"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/54","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"staff's trying to find images or 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where,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=136.94,140.78"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"trying to find what they're looking for.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=140.78,142.06"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it takes forever and they don't find 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people","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=310.46,313.82"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"haven't really done this before.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=313.82,314.9"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's a little murky,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=314.9,317.02"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like what are the things you need to do?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=317.02,318.38"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So what we see is, I think, three things that people,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=318.38,322.7"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where they might go wrong here.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=322.7,324.14"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So one is they're not allocating enough resources internally","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=324.14,328.34"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the implementation and the migration.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=328.34,331.62"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, you know, it's probably gonna be like","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=331.62,333.42"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"one person's full-time job for a while.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=333.42,335.26"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So just something to keep in mind.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=335.26,337.82"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Another is just not really planning","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=337.82,341.18"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"around major migrations.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=341.18,343.14"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you've got a lot of data to move","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=343.14,344.94"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from one system to another,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=344.94,346.82"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or from maybe ten systems","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=346.82,349.22"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or ten different data stores to another,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=349.22,351.38"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's just, that's a lot of work.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=351.38,352.78"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It takes time and planning.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=352.78,355.3"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then the last one is kind of getting overly ambitious,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=355.3,358.9"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"maybe not realizing that you're doing it,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=358.9,360.74"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but, you know, trying to kind of do everything","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=360.74,365.74"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"before you go live.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=365.74,368.46"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And maybe that's including like custom integrations,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=368.46,371.84"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"maybe custom development on top of the","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=371.84,374.34"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kind of out of the box features of the system.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=374.34,376.52"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's like if you got a contractor","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=376.52,378.7"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you decided to gut renovate the house","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=378.7,381.24"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"before you moved in,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=381.24,382.42"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you better expect that's gonna take you some time.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=382.42,384.62"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you're not getting in that house really anytime soon.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=384.62,387.02"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But this is an organization,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=387.02,389.44"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there's politics, there's budget,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=389.44,391.26"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there's like, you know, expectations.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=391.26,393.18"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And if the thing drags on for too 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program.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=398.62,402.28"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It can kind of lose political will.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=402.28,404.42"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's important to kind of scope something","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=404.42,407.04"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's realistic to just get it off the ground","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=407.04,409.68"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and get those core features working really well.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=409.68,412.8"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So things like just making the search work,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=412.8,415.44"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the browse work,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=415.44,416.92"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"making sure the assets are well organized,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=416.92,418.64"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"making sure they're well described and tagged,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=418.64,421.56"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that people can easily access them when they should","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=421.56,424.88"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they can't access them when they shouldn't.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=424.88,427.24"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So roll out those key features,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=427.24,430.28"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"get it in the hands of people","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=430.28,431.76"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who are gonna give you really good feedback","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=431.76,434.16"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and gonna start with it.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=434.16,435.56"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then you can get those additional things over time.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=435.56,438.56"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kerri Willette: Great.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=438.56,439.4"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Tip four, maintenance, enhancement and repairs","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=439.4,443.16"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"come with the territory.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=443.16,444.5"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So Kara, I happen to know","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=444.5,447.32"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you recently discovered a gas leak in your new house.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=447.32,450.84"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And luckily you were able to get it repaired really quickly,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=450.84,454.08"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it definitely, I think, brings home your point","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=454.08,457.72"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about allocating resources for future maintenance","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=457.72,460.6"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and how that relates to home buying for sure.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=460.6,464.12"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So how does that relate to your experiences","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=464.12,467.0"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"helping organizations deploy their DAM 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right.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=523.0,525.4"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Don't go it alone.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=525.4,526.92"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What kind of experts, when it comes to DAM systems,","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=526.92,530.84"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what kind of expert help might be useful?","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=530.84,533.7"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, so it's like, if you're getting a 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others.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=547.08,549.0"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it's sort of the same thing with a DAM.","format":"text/plain"},"target":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633#t=549.0,551.04"},{"id":"https://weareavp.aviaryplatform.com/collections/6/collection_resources/132016/file/246633/transcript/68658/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A lot of people, I 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